Areas of Expertise
Public Relations Strategist
At the core of every client relationship is highly personalized attention, professional agility and a great attention to detail. Learning a client’s business and industry is critical to success. Offering innovative communications strategies, Bob helps clients establish a compelling identity and gain recognition via the media.
Media Relations Specialist
From The Wall Street Journal to Ad Age to CNN, Bob knows not only whom to call, but how to get the story. That’s a time-honed skill that relies on expertise and good old fashioned trial and error. Part of being successful in this space is learning all about clients and their industries as well as journalists and their outlets and beats.
Communications Professor
As a professor at New York University, Bob has spent over 20 years shaping new generations with his undergraduate course “Communications and Public Relations.” A highlight of the class is that students create a PR plan for a real company and gain valuable experience and contacts along the way.