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Bob Richter, Richter MediaBob Richter, Richter Media


Richter Media
255 West 23rd Street Suite #4CE
New York, NY 10011
tel: 212 802 8588


Richter Media is a results-oriented public relations and marketing company serving a broad range of international clients. We have a wealth of expertise in technology, consumer and lifestyle, publishing, business-to-business and financial services.

With a rare combination of communications expertise, common sense and integrity, Richter Media helps each client forge a unique identity in an ever-crowded marketplace.

From Entertainment Weekly to NBC Nightly News, Richter Media brings real news to relevant media outlets at the right time--a win-win scenario for clients and journalists.


Richter Media is an innovative public relations and marketing company based in New York City. Founded in 1999, Richter Media serves clients in a variety of industries including technology, entertainment, consumer, lifestyle and financial services.

The company’s mission is to deliver results-oriented communications and marketing expertise without sacrificing integrity and common sense.

Richter Media’s hallmark, Media Relations, is complemented by a comprehensive array of service offerings including: Marketing Strategy, Branding and Identity Exercises, and Crisis Management.

At the core of any Richter Media relationship is highly personalized attention; professional agility; and a conscientious attention to detail. With a rare combination of communications savvy, fresh thinking and sound business acumen, Richter Media adds value without creating work for our clients.

Our success rate speaks for itself and reveals the company’s seamless ability to integrate within client organizations. Richter Media clients enjoy high-profile media coverage, greater market share and increased revenue.


Serving as strategists, storytellers and matchmakers, Richter Media operates under the credo "Media Validates the Message." While dedicated to clients, Richter Media is also committed to the needs and integrity of our press contacts.

A targeted, robust Media Relations strategy is crucial to the success of any business venture. Richter Media’s professional efforts are founded upon the conviction that companies must present a coherent face to consumer and business communities through an honest, well-balanced dialogue with the media.

We work closely with clients to fully understand all aspects of their business. From this understanding, "Key Messages" are forged and introduced to a wide array of relevant reporters, editors, analysts and industry commentators.

Richter Media understands the importance of carefully building stories within a defined media group by systematically source-filing pertinent company information with the proper media outlets. Experience proves that this process combined with a certain tenacity results in significant media coverage.

The Richter Media rolodex encompasses sources as divergent as The New York Times, Wall Street Journal and Entertainment Weekly; to CBS Marketwatch, Dateline and The Today Show. The company regularly communicates client news and information in local, national and international spheres, through print, television, radio and the Internet. In addition to connecting clients with the press, Richter Media advantageously positions clients before relevant analyst communities.

Combining communications expertise, common sense and integrity, Richter Media helps each client forge a unique identity in an ever-crowded marketplace.


Optimistic, strategic and dedicated to client success, Bob facilitates public relations and marketing activities on behalf of best-in-breed businesses, from start-ups to well-established brands. Offering innovative communications strategies, coupled with targeted media relations, Bob works closely with clients to establish a compelling identity and gain recognition.

Serving as strategist, storyteller and matchmaker, Bob operates under the credo "Media Validates the Message." While dedicated to Richter Media clients, Bob is also committed to the needs and integrity of his media contacts.

Bob’s media relations efforts have resulted in a host of placements in publications including Newsweek, BusinessWeek, Time, The New York Times, The Wall Street Journal, U.S. News and World Report, USA Today, The San Jose Mercury News, The Chicago Tribune, Adweek, Ad Age, Business 2.0, Fast Company, Crain's New York Business, Wired, Red Herring, Vogue, Details, People, Elle, Fortune, Forbes, Entertainment Weekly, Yahoo! Internet Life, Time Out New York, Paper and Spin.

In the broadcast arena, Bob has sealed air time on outlets such as NBC Nightly News, CNN, Fox, New York One, Bloomberg, NBC News, Inside Edition, CBS MarketWatch, CNBC’s Power Lunch, NPR's On the Media, and Charlie Rose.

Prior to founding Richter Media, Bob served as Management Supervisor at PepperCom, where he ran a variety of Internet and business-to-business accounts, including VerticalNet, Quepasa, BuyingEdge, UGO Networks, Hypernix and MasterCard.

Before joining PepperCom, Bob served as Vice President at RLM. There he supervised accounts including Nerve, Concrete Media ( and, Rare Medium, Pixel Park, SonicNet, Children’s Television Workshop Online, Eisnor Interactive, Polyart, Interactive8 and FitLinxx, to name a few.

Before entering the world of public relations, Bob was the Ambassador Coordinator in NYU’s Office of Undergraduate Admissions. While there, he recruited, trained and supervised a staff of 65. In addition, he represented the University at formal functions both on and off campus.

Originally from Allentown, Pennsylvania, Bob began his career as a reporter at The Morning Call. He earned his B.A. in Journalism/Mass Communications and his M.A. in Higher Education, both from New York University.

Currently, Bob teaches "Communications and Public Relations" to undergraduates at New York University.