Bob Richter
PR & Communications Strategist
Media Relations Specialist
Communications Professor
For three decades, Bob Richter has brought his communications expertise, common sense and integrity to the table serving clients with strategic counsel and media relations. Operating under the guiding principle: “luck is when preparedness meets opportunity,” Bob has been luckily ahead of the curve and successful in every industry where he’s worked.
Before the Internet was ubiquitous, Bob promoted one of the first ISPs (Prodigy) and web sites (iVillage, SonicNet, Bolt). Before GPS was in everyone’s phone and vehicle, Bob promoted the mothership (NAVTEQ), which went through a name change, IPO and acquisition--all during his tenure. Currently, Bob works in the data and tech space serving clients who offer retail insights, which have been invaluable for reporters during this time of great change. Before the masses adopt technology, Bob is promoting it. Disruption happens with great advance publicity and that’s been a sweet spot for Bob.
At the core of every client relationship is highly personalized attention, professional agility and a great attention to detail. With targeted, results-oriented media relations, Bob adds value without making work for clients. Similarly, Bob sees strong relationships with journalists as vital to his work, so he is dedicated to delivering useful, truthful information for them to feature in their stories. The goal is always a win-win for both clients and the media.
From The Wall Street Journal to Ad Age to CNN, Bob knows not only whom to call, but how to get the story. That’s a time-honed skill that relies on expertise and good old fashioned trial and error. Part of being successful in this space is learning all about clients and their industries as well as journalists and their outlets and beats. As much as it helps to be a great talker, to be successful you also need to be a great listener, and Bob excels at both.
Bob began his career in communications as Ambassador Coordinator for New York University’s Office of Undergraduate Admissions. There he recruited, trained and supervised a staff of 65. In addition, he represented the University at formal functions both on and off campus.
Now as a professor at New York University, Bob has spent over 20 years shaping new generations with his undergraduate course “Communications and Public Relations.” As part of the class, students create a PR plan for a real company and gain valuable experience and contacts along the way. Through the lens of professionalism and integrity, Bob encourages them to be both opportunists and matchmakers.
As Bob teaches his students, the bottom line is that solid communications and public relations build credibility, increase market share and drive revenue. That’s why he enjoys long-standing client, media and academic relationships.
For more information, contact Bob directly at bob@richtermedia.com